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Healthcare Case Study

Site name: http://www.wellnessvisit.com
SEO period: 1 year, early 2009 onwards
Comments by Client: Wellness Visit, CEO, Dr Mubbashir Iftikhar said, and "We never realized that SEO can turn around our investment into this new field of medical tourism. In first three months of SEO Bizguru work, we achieved what we failed to do in one year’s conventional marketing. It was like a God send help to us and now we feel what we have achieved is all beyond our understanding and capabilities. SEO is relatively new field and one of the most important marketing strategies for any company with a vision to do business in tight budget situation for marketing. I am really thankful to the team of SEO Bizguru and wish them great success."

INTRODUCTION:
Wellnessvisit.com is a medical tourism facilitator company in Malaysia. Established in 2007, the company had a very tough task of being visible to key target markets of countries which they can best offer their services and get most clients. Being a medical tourism company, Wellness Visit, had a tough task to promote services in the area of healthcare and medical terminology to seek visitors and convert those into leads and finally clients at their healthcare provisions premises.
The Wellness Visit, team contacted SEO Biz Guru team when they already had launched site and working und one SEO company about one year ago. The site had some visitors but traffic was not purely related to their choice. Most of the hits were unrelated and page visit time was merely in seconds, with less than two page visits at by an average visitor. Also the site structure was not properly designed and developed in line with SEO capabilities to gain right visitors and keep them glued in the site, according to their search, site visitor came through.

SEO BIZGURU TASK:
The Wellness Visit, Team comprised very talented researchers in the field of healthcare and highly experienced designers and developers who had experience of working with world class companies in internet technologies and software houses in more than three countries. This team gave a very tough task to SEO Bizguru team to, “Make Wellness Visit, site visible in selected countries in first page of Google yahoo, Bing etc and selected key words were 100 plus, for top rankings in first page of these search engines. Thus to enable Wellness Visit to bring more specific traffic and improve the quality clients related to their business goals. Basically key task was to make Wellness Visit visible with these key words at the top of search engines.

RESULTS ACHIEVED BY SEO BIZGURU
SEO Bizguru team researched on their own, about the business of Wellness Visit, figured key market strategy based on campaigns like, link building and on page improvements with many other off page, related activities. SEO Bizguru team developed a customized package for Wellness Visit, and outlined client work and SEO Bizguru work in this regard, with clearly demarked lines for each team areas of work. The task was even difficult due to site structure and design issues so SEO Bizguru also took initiative of some redesign work and changes were made in important website developmental dynamics. Creating a knowledge base for Wellness Visit, designers and developers to work in future, keeping in view SEO strategies designed by SEO Bizguru team. All in all, it was a thorough research on key words and on page development of content of Wellness Visit.

ACHIEVEMENTS:
In a very short time, Wellness Visit, hits were doubled; their traffic from their desired countries picked up and reached almost four to each of their desired countries. Wellness Visit, has very related traffic of clients, and business picked up from both business to business and business to consumer perspective. Wellness Visit outpaced any competition for their keywords, by becoming top of their desired key words in Yahoo, Google, and Bing, and almost all other search engines.

Testimonial

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