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Site name: http://www.wellnessvisit.com
SEO period: 1 year, early 2009 onwards
Comments by Client: Ajit Singh, Marketing Consultant, said, “Pleased to write this for SEO Bizguru team, who has worked dedicatedly to prove to our marketing team, that SEO is next big name, in marketing. Certainly a very valid and intelligent way of marketing to reduce cost and improve results.
INTRODUCTION:
DRapport, a high end, luxury condominium in Ampang, Kuala Lumpur, Malaysia. One of the top condominium in the area with potential clients ranging from Malaysia and countries from around the world. DRapport team required a marketing plan on the web for sending their sales pitch for this high end condominium to as many as possible, who are looking for properties in that area. Targeted visitors were from within Malaysia and overseas.
The site had recently launched and it was without any SEO strategies laid out. Site was quite short in terms of content and work required from DRapport team was huge for bringing visitors and generated sales pitch through SEO work. Site is a dynamic portal with logins from clients, and staff and had issues of non seo development by site developers. DRapport team has very high and sophisticated marketing strategy through SEO and this plan was hired from a very advanced marketing campaign of similar variety in Gulf for a high end property.
SEO BIZGURU TASK:
DRapport team did not include any developers or designers for the site. Most of the team which started working with SEO Bizguru team comprised high end marketers with most of their experience in conventional marketing strategies on electronic media, news and print media, radio and television marketing. None of the DRapport team members had much understanding of SEO campaigns to bring targeted traffic for this sort of high end property.
The task ordained was to market the DRapport site inside Malaysia and outside Malaysia in some key targeted countries. Also DRapport had regional offices in those key countries and most of them were non English countries. In view of very little on page content SEO work was really tough to bring high value traffic and rank the site in top with key words and phrases. More over analytical assessment and reporting of the traffic was also given as a task to SEO Bizguru team.
RESULTS ACHIEVED BY SEO BIZGURU
As per this internet marketing work given to SEO Bizguru team, we started work with basic research on key words and phrases, keeping in view the countries targeted. Market strategy set for DRapport was mostly off page SEO and in a very short time; we managed to cover most of the key words targeted. Gradually DRapport is also being optimized for those targeted countries. More important the traffic has gradually improved and more and more people are being converted from this traffic into buyers of this high end condominium property.
ACHIEVEMENTS:
SEO Bizguru team made it possible to layout the proper content and on page work of the related site, thus making it an easy case for targeting the clients and markets in future and thus laying the foundation stone of setting the marketing strategy. Brought right traffic to the site and improved the traffic of the site to many folds. Made it possible that site is visible with top key words in the search engines like, Google, yahoo and Bing.
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